555You Want a Good Wrist Watch? Get a Timex
posted on September 1st, 2009
Timex Corporation is a large and conventional manufacturer of wrist watches and was founded in 1854 as “Watebury Clock”, located in the Naugatuck Valley (Connecticut, USA). During the nineteenth century the Valley was well-known for its diverse resident watch producers and accordingly for a long time best-known as the “Switzerland of America”. Now the Timex Group B.V. is owned by the Fred Olsen & Co Group and a big part of Timex Group USA, Incorporated.
Creating the first Mickey Mouse wrist watch in history
In 1880 Waterbury got its first big success when they developed an economically priced mechanical pocket wristwatch. Wris twatches got popular in North America in the early years of the 20th century and Waterbury also followed this trend. In 1933, they constructed a special product: Licensed by Walt Disney himself, Waterbury produced the first Mickey Mouse watch in history. The comic star’s hands pointed at the time.
Promotional slogan "it keeps on ticking"
It was 1950 when the name of the company changed. The watches have been sold since this date under the new name “Timex”. A specific characteristic trait of Timex were their so called “torture tests”. Wristwatches were encountered in extreme situations to prove their promotional slogan “it keeps on ticking”.
In the following three decades, Timex tried to expand their portfolio step by step. In the 1980s, for example, Timex joined the home computer market and developed computers like the famous “Timex Sinclair 100”. After this short experience, the company decided that they can’t compete with their contestants in this market yet and withdrew.
Nonetheless, during the 1970s and 1980s Timex became a large and best-known brand in North America, particularly in the United States and Canada. Moreover, Timex is also worldwide known for their high quality wristwatches. Supplemental to its normal wristwatches, the Group constructs a series of “PDA type watches” called “Timex Datalink” as well. In addition to that, Timex produces GPS active watches and related high tech equipment.
Headquarters in Europe, North America and Asia
These days, Timex has approximately 5.500 employees on amazing four continents. The Timex Group USA has sold nearly one billion of its wristwatches worldwide. Since its foundation the products of the Timex Group are manufactured mainly in Asia and Switzerland. The technology of its watches is developed in Germany and in the United States. Timex has headquarters in several countries in Europe, North America and Asia. Timex watches
